山东商业职业技术学院学报

大数据、移动互联网等信息技术的发展使得零售行业发生了巨大的变化，人们的生活方式和购物方式跟以往相比大为不同。在“科技赋能，体验为王”的全渠道时代，全渠道的发展水平对零售行业的经营效率有着重要影响。运用文献研究、问卷调查和统计分析等方法，通过调查分析中国江西省零售企业相关数据资料，检验全渠道发展水平对零售企业经营效率的影响。研究发现，零售企业全渠道发展水平与企业的销售量正相关，而销售量的提升会提高企业的经营效率，最后基于上述研究成果，为零售企业改善全渠道发展策略提出相应建议。

The development of information technologies such as big data and mobile internet has led to significant changes in the retail industry and people's lifestyles and shopping methods are vastly different from before. In the era of “technology empowerment and experience as the king” in all channels, the development level of all channels has a significant impact on the operational efficiency of the retail industry. This article uses methods such as literature research, questionnaire survey, and statistical analysis to investigate and analyze relevant data of retail enterprises in Jiangxi Province, China, and test the impact of omni-channel development level on the operational efficiency of retail enterprises. Research has found that the level of omni-channel development in retail enterprises is positively correlated with their sales volume, and an increase in sales volume will improve their operational efficiency. Finally, based on the above research results, corresponding suggestions are proposed for retail enterprises to improve omni-channel development strategies.