山东商业职业技术学院学报

大力发展红色旅游、推动红色文旅融合是传承和弘扬红色精神的重要举措，也是推动经济社会高质量发展的重要途径。山东省红色文化底蕴深厚、红色资源丰富，开展了大量的红色文旅融合工作。文章以山东红色旅游发展现状、薄弱环节为切入点进行问题研究，献策山东省“十五五”发展规划编制、实施，通过校城融合提升红色文化软实力、加快红色旅游转型升级等方式探索赋能山东文旅产业高质量发展之路，服务于山东文化强省、旅游强省建设。

Vigorously developing red tourism and promoting the integration of red culture and tourism are important measures to carry forward and inherit the red spirit. The integrated development of red culture and tourism has become an important path to promote high-quality economic and social development. Shandong Province has a profound red cultural heritage and abundant red resources, and has carried out a large amount of integration work between red culture and tourism. This paper takes the current situation and weak links of red tourism development in Shandong as the starting point to conduct problem research and formulate a development plan for the “15^th Five-Year Plan”of Shandong province. Through the integration of schools and cities, it explores ways to enhance the soft power of red culture and accelerate the transformation and upgrading of red tourism to empower Shandong's high-quality development, serve the construction of Shandong as a strong cultural and tourism province.